GMG KOL Program
Wins Β· Campaigns +
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Total Β· across all campaigns
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Format Γ Region
Avg impressions per post β where does each format actually pop?
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Breakout Watch
small but mighty
Top KOLs by engagement rate Β· β₯10K impressions Β· ranks the sticky audiences
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Video Power
underused
% of posts shipped vs % of total impressions earned, per format
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Engagement Rate Γ Reach
by region
Every live post Β· x = impressions (log) Β· y = engagement rate Β· dot size = reach Β· top-right corner = elite
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Lottery Factor
viral runaways
Campaigns ranked by top-post Γ· median ratio β which campaign briefs go nuclear?
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Reliable Hammers
repeat winners
KOLs across β₯2 campaigns ranked by avg impressions per post Β· these are auto-hires
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Sleeper Hits
{Nx} their average
Single posts that smashed the KOL's own baseline Β· these are the lightning-strike moments
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Jen (OKX)
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