Program Dashboard · Performance Summary
—
Monthly Trends
Assignments & posts: APR–MAY from the campaigns store, JUN–JUL from BRIEFS (assignments source of truth). Impressions & engagements: metric-tracked posts in the campaigns store only.
Assignments vs posts live
Per month — posted (with final link) in lime, assigned as context
| Month | Assigned | % chg | Posted | % chg | Campaigns |
|---|
Impressions
Tracked posts only — coverage shown per month
| Month | Impressions | % chg | Tracked posts | Coverage |
|---|
Engagements
Broken out by type — one bar per type, per month (tracked posts)
| Month | Engagements | % chg | Likes | Replies | Reposts | Other* |
|---|
*Other = quote-posts and anything X reports beyond likes/replies/reposts.
Format × Region
Avg impressions per post — where does each format actually pop?
loading…
Breakout Watch small but mighty
Top KOLs by engagement rate · ≥10K impressions · ranks the sticky audiences
loading…
Video Power underused
% of posts shipped vs % of total impressions earned, per format
loading…
Engagement Rate × Reach by region
Every live post · x = impressions (log) · y = engagement rate · dot size = reach · top-right corner = elite
loading…
Lottery Factor viral runaways
Campaigns ranked by top-post ÷ median ratio — which campaign briefs go nuclear?
loading…
Reliable Hammers repeat winners
KOLs across ≥2 campaigns ranked by avg impressions per post · these are auto-hires
loading…
Sleeper Hits {Nx} their average
Single posts that smashed the KOL's own baseline · these are the lightning-strike moments
loading…
Campaign Leaderboard
Left: by impressions (tracked posts, campaigns store). Right: current cycle assignments (BRIEFS, JUN–JUL).
Top campaigns by impressions
| Campaign | Month | Impressions | Engagements | Posts |
|---|
Current cycle — assignments by campaign
BRIEFS rows; posted = final link present
| Campaign | Month | Assigned | Posted |
|---|
Active Roster
GMG ACTIVE sheet — the canonical Active KOL roster
Region distribution
KYC'd region
Tier distribution
By X following — T1 ≥ 90K · T2 30–90K · T3 < 30K
Earned Wins
Organic / unpaid posts logged in the 🏆 Earned sheet
Top Posts
Ranked by engagements — metric-tracked posts, campaigns store
Engagement Rate
Creators vs publishers/news — publishers reach millions but engage at a fraction of a creator's rate, so the blended number alone hides the story
| Month | Creators | Publishers | Blended |
|---|