GMG KOL Program
Wins Β· Campaigns +
Active Campaigns Wins

Total Β· across all campaigns

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Format Γ— Region

Avg impressions per post β€” where does each format actually pop?
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Breakout Watch small but mighty

Top KOLs by engagement rate Β· β‰₯10K impressions Β· ranks the sticky audiences
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Video Power underused

% of posts shipped vs % of total impressions earned, per format
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Engagement Rate Γ— Reach by region

Every live post Β· x = impressions (log) Β· y = engagement rate Β· dot size = reach Β· top-right corner = elite
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Lottery Factor viral runaways

Campaigns ranked by top-post Γ· median ratio β€” which campaign briefs go nuclear?
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Reliable Hammers repeat winners

KOLs across β‰₯2 campaigns ranked by avg impressions per post Β· these are auto-hires
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Sleeper Hits {Nx} their average

Single posts that smashed the KOL's own baseline Β· these are the lightning-strike moments
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Campaigns

GMG KOL Program
Wins Β· Campaigns +

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